Define 'omnichannel retailing.'

Omnichannel retailing refers to a multichannel sales strategy that provides customers with a cohesive and integrated shopping experience across various platforms. This means that whether a customer interacts with a brand through a physical store, online website, mobile app, or social media, they receive a seamless experience. The focus is on ensuring that all shopping channels work together harmoniously so that customers can transition between them smoothly.

This approach acknowledges that modern consumers often engage with brands through multiple touchpoints, and successful omnichannel strategies provide consistent messaging, inventory visibility, and customer service across all channels. By integrating the shopping experience, retailers can enhance customer satisfaction and loyalty, ultimately leading to better sales performance.

The other options do not accurately capture the essence of omnichannel retailing: one restricts the focus solely to physical stores, another negates online sales completely, and the last option narrows the target audience to just one demographic, neither of which aligns with the integrated nature of omnichannel strategies.