How is visibility defined in the context of retail?

Visibility in the context of retail refers to the distance at which potential customers can see and recognize a store clearly. This concept is crucial for attracting foot traffic and ensuring that consumers are aware of the store's presence. High visibility typically means that the store is easily seen from a distance, which can significantly influence customer decisions to stop by. When a store is well-placed, and its surrounding environment allows for clear lines of sight, it maximizes the chances of drawing in shoppers.

The other options, while related to the overall presentation of the store, do not encapsulate the essence of visibility as effectively. Marketing potential is important but does not directly relate to how well customers can see the store. Similarly, interior lighting and the clarity of signage affect the in-store experience but do not address how passersby perceive a store from a distance. Thus, option B accurately pinpoints the definition of visibility in retail by focusing on the ability of potential customers to view a store clearly from afar.