What are brands that are developed by retailers for their own line of products called?

Brands that are developed by retailers for their own line of products are referred to as store brands. These brands are created and sold exclusively by a particular retailer, allowing the retailer to maintain control over the product's quality, pricing, and marketing. Store brands are often positioned as alternatives to national brands, typically offered at a lower price point, thereby appealing to budget-conscious consumers.

By creating their own brands, retailers can differentiate themselves from competitors and build customer loyalty. Store brands often include a wide variety of products, from groceries to clothing, and they capitalize on the retailer's unique market understanding and customer base. This strategy not only enhances the retailer's brand identity but also can lead to higher profit margins compared to selling national brands, since the retailer has more control over production and pricing.