What are end caps in a retail store?

End caps in a retail store refer to displays positioned at the end of aisles, specifically designed to capture customer attention and highlight promotional items or seasonal displays. This strategic placement capitalizes on the visibility of these items as shoppers navigate the aisles, making them an effective marketing tool for increasing sales of featured products. Retailers often utilize end caps to create eye-catching presentations that encourage impulse buying and enhance the overall shopping experience.

In contrast, the other options describe different aspects of a retail store's layout and operations. Storage rooms for excess inventory, sections designated for returns, and areas used for employee breaks do not have the sales-focused function characteristic of end caps. By understanding the role of end caps, one can appreciate their significance in retail merchandising and customer engagement strategies.