What defines demand or destination merchandise in a retail context?

Demand or destination merchandise refers to items that customers are consciously aware of and intend to purchase even before they visit a store. These products are often a primary motivation for the customer's visit and can include specific brands or types of merchandise that they specifically seek out based on previous experience, marketing exposure, or needs.

This distinction emphasizes how destination merchandise plays a vital role in driving foot traffic to a retail establishment, as customers will often go directly to these products once inside the store. Products placed near the entrance, items located throughout the store, and sale items may attract consumer interest but do not necessarily align with the definition of destination merchandise since they aren't necessarily pre-planned purchases.