What distinguishes direct selling from traditional retail?

Direct selling is characterized by the method of selling products directly to consumers outside of a fixed retail location. This approach allows sales representatives to engage with customers in various environments, such as their homes, workplaces, or in informal settings, instead of operating from a physical store. This face-to-face interaction distinguishes direct selling from traditional retail, which typically relies on a brick-and-mortar storefront where customers visit to purchase goods.

The direct selling model emphasizes personal relationships and often involves demonstrations or consultations, making it a unique approach compared to conventional retailing that focuses on walk-in customers at established locations. This personal touch can enhance customer relationships and lead to higher customer loyalty.

Other options present characteristics that do not accurately describe the distinguishing factor of direct selling compared to traditional retail. For example, while bulk purchase discounts can apply in various retail formats, they are not an inherent trait of direct selling. Similarly, advertising is still relevant in direct selling to amplify reach and recruit new sales representatives. Finally, while online sales have increased, direct selling encompasses more than just e-commerce; it includes in-person interactions as a core component of the sales process.