What does customer spotting involve?

Customer spotting involves locating the residences of customers on a map. This practice enables retailers to understand the geographical distribution of their customer base, which is essential for effective market analysis and planning. By visualizing where customers are located, businesses can make informed decisions about site selection, targeted marketing strategies, and inventory management. This information can help retailers identify areas of high customer density, tailor their offerings based on local preferences, and increase overall sales by focusing on regions with higher demand.

In contrast, the other options focus on different aspects of market analysis and business strategy, such as analyzing sales revenue, identifying preferences through surveys, or mapping competitors, which do not directly pertain to the concept of customer spotting.