What does 'own' branding mean in retail?

'Own' branding, also known as private label branding, refers to products that are manufactured by one company for sale under another company's brand. In this context, the answer indicates that it involves creating a brand that is owned by the retailer rather than by the manufacturer of the product.

For example, "Good & Gather" is a private label created by Target, which allows the retailer to control product quality, pricing, and marketing while offering unique products directly to their customers. This strategy can enhance customer loyalty and drive higher profit margins, as retailers typically have more control over the production and promotion of their own brands.

This understanding highlights the significance of private label brands in a retailer's strategy and their ability to differentiate from competitors through exclusive offerings and often lower prices. The other choices, while relevant to various retail concepts, do not directly address the specific meaning of 'own' branding as it relates to private label products.