What does 'visual merchandising' involve?

Visual merchandising involves the presentation of products and services in a way that attracts customers' attention. This concept encompasses various techniques and methods used in retail environments to create appealing and engaging displays that can influence customer behavior and encourage purchases. Effective visual merchandising utilizes design elements such as color, lighting, arrangement, and signage to enhance the aesthetic appeal of products and to guide customers through the retail space. The goal is to create a captivating shopping experience that draws customers in, promotes specific products, and captivates their interest, ultimately leading to increased sales.

While pricing strategies, inventory management, and advertising campaigns are important components of retail operations, they do not specifically focus on the visual aspect of how products are displayed and presented to customers, which is the essence of visual merchandising.