What is a key characteristic of digital signage?

A key characteristic of digital signage is that it is often considered impactful due to its dynamic and engaging nature. Digital signage utilizes electronic screens to display content such as advertisements, up-to-date information, and promotions that can easily be updated or changed in real-time. This ability to display animated graphics, videos, and interactive content makes digital signage a powerful marketing tool, capturing the attention of consumers more effectively than traditional static signage.

Many businesses find that the initial investment in digital signage can be justified by the increased customer engagement and sales it generates. While the cost of implementation can vary, the return on investment often outweighs the expense, making digital signage a viable option for many retailers seeking to enhance their marketing strategies.

It's important to note that digital signage is not static or unchangeable, contradicting the idea of it being stagnant (hence not aligning with the characteristic in the first choice). Additionally, while some may view it as expensive, it is often seen as a worthy investment rather than being labeled as ineffective. The option that suggests digital signage is easy to incorporate into layouts acknowledges its flexibility, but it doesn't capture the primary essence of what makes digital signage appealing to businesses.