What is a major advantage of freestanding sites for retailers?

Freestanding sites for retailers offer a significant advantage in terms of high traffic and visibility. These locations are typically situated away from other retail establishments, which allows retailers to stand out on their own and attract customers through prominent signage and strategic placement. The visibility of a freestanding site often leads to increased foot traffic as consumers can easily see and access the store from a distance.

Furthermore, because these locations are not encumbered by the layout of shopping centers, they can take advantage of larger signage and more direct access points, further enhancing their visibility. This aspect can play a vital role in driving sales, as consumers are more likely to stop at a store that catches their eye compared to one that is part of a larger complex.

The advantages of freestanding retail sites contrast with higher market rent prices typically found in prime shopping areas, centralized management structures that can occur in larger retail chains, and limited customer access which may pertain to those businesses located in less visible or inconvenient areas. These elements underscore the strength of visibility and accessibility for freestanding retailers in attracting and retaining customers.