What is another name for the racetrack layout in retail?

The racetrack layout in retail is commonly referred to as the loop layout. This design is characterized by a circular or oval path that leads customers through various sections of the store, creating a flow that encourages exploration of the entire retail space. The loop layout is particularly effective in larger stores, such as department stores or supermarkets, as it guides customers on a planned journey, allowing them to encounter a diverse range of products while minimizing congestion. By employing this layout, retailers can also enhance visibility and accessibility throughout the store, contributing to a more engaging shopping experience.

In contrast, other layouts like the grid layout are structured in straight lines, leading to a more organized but less fluid customer experience, while free-form layouts create an open and casual feel that may not direct traffic as effectively as the loop layout. Boutique layouts often mimic the loop design but are tailored to smaller, specialty stores with a focus on artisanal or curated products.