What is another name for store brands?

Private-label brands are products that are manufactured by one company for sale under another company's brand, often the retailer's own brand. They are typically sold alongside national brands but often at a lower price point. Retailers create these brands to build customer loyalty, increase profit margins, and differentiate themselves from competitors.

Private-label brands allow retailers to have more control over product quality, pricing, and packaging, which can enhance the shopping experience for consumers. Examples include store-specific products like Walmart's Great Value or Kroger's Private Selection. These products may offer similar quality to national brands, but often at a more attractive price, which can appeal to cost-conscious shoppers.

In contrast, other terms like manufacturer's brands refer to products sold under the manufacturer's name, while generic brands usually denote unbranded products that are typically the simplest form of retail items, often a lower-cost alternative without prominent branding. National brands are well-known, nationally advertised brands that have extensive distribution. Each of these options serves different market segments, but private-label brands are unique for their retailer-specific branding and often lower pricing strategy.