What is the primary goal of retailing?

The primary goal of retailing is to satisfy customer needs while achieving a profit. This focus on customer satisfaction is essential because retailing exists to meet consumer demands for products and services. By understanding and catering to what customers want, retailers build loyalty and repeat business. Profitability is equally important because to sustain operations, pay employees, and invest in future growth, retailers must ensure that their revenue exceeds their costs.

Maximizing market share is important, but it should not overshadow the fundamental purpose of serving customers effectively. Likewise, while offering the lowest prices can attract consumers, it isn’t a sustainable strategy if it compromises quality or the retailer's profitability. Increasing brand awareness can enhance sales, but it is a means to an end rather than the ultimate goal of retailing, which fundamentally revolves around the balance of meeting customer needs and achieving financial success.