What is the term for brands that are owned by the manufacturer?

The term for brands that are owned by the manufacturer is national brands. National brands are typically well-known brands that are marketed and sold across various retail outlets and have a presence in multiple regions or even international markets. These brands often have substantial advertising budgets and are recognized by consumers due to their widespread availability and strong brand identity.

National brands are distinguished from store brands, which are owned by a retailer, and private label brands, which are specific to a retailer's offering and often manufactured by third parties but branded under the retailer's name. Generic brands usually refer to products that do not have a particular brand name and are often the most basic and cost-effective options available. Thus, the correct answer correctly identifies the concept of brands that are directly associated with and owned by their manufacturers.