What type of insights can customer feedback provide to retailers?

Customer feedback is invaluable for retailers as it directly reflects the experiences and perceptions of their customers. By gathering and analyzing this feedback, retailers gain critical insights into customer satisfaction levels, which indicates how well products and services are meeting consumer expectations. This feedback can highlight areas that may need improvement, such as service quality, product availability, or shopping experience.

In addition, understanding customer sentiments can guide retailers in making informed decisions that enhance overall service and product offerings. This aligns closely with the retailer's goals of improving customer satisfaction and retention, ultimately driving sales and loyalty.

The other options, while relevant to retail operations, do not specifically reflect the insights gained from customer feedback. Product costs and competitive pricing are more about market analysis and financial aspects rather than direct customer insights. Trends in employee performance are related to internal operations and do not capture the external perspective from customers.