Where are destination merchandise items typically located in a store?

Destination merchandise items are typically located at the back of the store to encourage customers to explore the entire space before making a purchase. This strategy helps to enhance the shopping experience by prompting customers to walk through other areas, which may lead them to impulse buy additional items along the way. By placing these items further inside the store, retailers can ensure that shoppers spend more time browsing and are exposed to a wider variety of products.

Placing destination merchandise at the back also takes advantage of strategic layout designs where essential everyday items might be placed in more accessible areas to draw customers into the store. This arrangement contrasts with other placement strategies, such as positioning items near the checkout or in high traffic aisles, which is generally used for promotional or impulse buy items rather than destination merchandise.