Which aspect is NOT a focus of store layout?

In store layout design, the primary considerations revolve around optimizing the shopping experience for customers, which includes enhancing shopping flow, increasing customer dwell time, and improving overall sales experiences.

Maximizing employee participation in sales, while important for retail success, is not typically a direct focus of store layout. Instead, store layout aims to create an inviting and efficient environment that encourages customers to shop longer and explore the entire space. This can be achieved through strategic placement of products and pathways designed to guide customers through the store seamlessly.

On the other hand, enhancing shopping flow contributes to a smooth customer journey, increasing dwell time can lead to higher chances of impulse purchases, and improving overall sales experiences ensures customers leave satisfied and likely to return. Each of these elements plays a crucial role in the effectiveness of a store's design in promoting sales and customer satisfaction.