Which brand strategy involves widely recognized names and broad categorization?

The brand strategy that involves widely recognized names and broad categorization is national brands. National brands are developed and marketed by manufacturers and are designed to be sold across many retailers, reaching a wide audience. They often have strong market presence and are heavily promoted, leading to high consumer recognition and loyalty.

National brands typically have established reputations and are associated with specific product qualities or features, which makes them easily identifiable to consumers. This broad categorization allows these brands to command significant shelf space in retail environments and can result in attractive pricing and marketing strategies that appeal to a wide demographic.

Contrarily, store brands, generic brands, and private labels are typically associated with individual retailers or lower price points, catering to specific market segments rather than aiming for widespread recognition across different retailers.