Which of the following best describes the goal of digital marketing in retail?

The goal of digital marketing in retail is fundamentally about engaging customers across various digital platforms. This engagement is crucial because it allows retailers to reach their audience where they are most active, whether that be through social media, email, websites, or mobile applications. By utilizing digital marketing strategies, retailers can create personalized experiences, promote products effectively, and build stronger relationships with customers.

Through digital engagement, retailers can gather valuable data on customer preferences and behaviors, leading to more informed marketing strategies and promotions. This enhances brand loyalty and encourages repeat business, which is essential in a competitive retail environment. Thus, engaging customers on multiple digital fronts, rather than solely focusing on in-store experiences or cutting advertising costs, is what defines the essence of digital marketing in retail.