Which type of brand targets price-sensitive consumers with no-frills products?

Generic brands specifically cater to price-sensitive consumers by offering no-frills products. These brands typically forego elaborate packaging, advertising, and marketing in order to keep costs low, passing the savings on to the consumer. As a result, generic brands appeal to those who prioritize value and are looking for basic product functionality without the premium price that often accompanies national or luxury brands. By focusing on essential quality rather than branding, generic brands provide a cost-effective option for budget-conscious shoppers.